It’s been a minute since we last reported on the latest regarding U.S. tariff developments and their impact on the optical industry.
So with that in mind, we’ve got a major update: New (and updated) reciprocal tariff rates will go into effect for key U.S. trading partners around the world.
Oh dear. First, give me a refresher on this situation.
For a recap on why we’re in a trade war to begin with, click here for the rundown.
And see here for our previous coverage on developments from April 2025.
- The gist of what went down: The U.S. Trump administration announced a new round of tariffs—referred to as “reciprocal tariffs”— averaging 10% to 50% on an estimated 60 countries across the globe.
However: Following this announcement, the White House placed a temporary (90-day) pause on tariffs to give countries the chance to negotiate rates with the U.S.
- Fast forward to now: That pause expires this week (on Thursday).
Gotcha. And just so I’m understanding, tell me what a “reciprocal” tariff is again.
Reciprocal tariffs are a tax or trade restriction imposed to create a so-called “level playing field” in the trade industry by responding to tariffs or trade barriers already imposed by other countries.
The purpose: Aside from creating a balance in trade between countries, this “response” can be used as a negotiation tool and is meant to protect local (domestic) business, preserve jobs, and resolve trade imbalances.
And the downside: A trade war can ensue, bringing with it negative impacts on the economies of all countries involved, as well as repercussions like:
- Disruptions in supply chains
- Consumer price increases
- Slower economic growth
- Strained international relationships
I’m up to date! Now explain the new developments in this trade war.
Late last month, the U.S. White House issued an official notice that updated reciprocal tariffs will go into effect for key trade partners on Aug. 7 (at 12:01 am EST).
About these rates: A number of countries are listed in the Executive Order, with specific rates varying on a country-by-country basis from 15% to 41%.
- For countries not listed: A 10% reciprocal tariff will be applied.
… So which countries are listed?
Nearly 70. For the sake of relevance (and brevity), we’ll share the numbers on a few major players in the optical industry. See here for the full list.
- Brazil (10% + 40% retaliatory tariff)
- Cambodia (19%)
- European Union (0% or 15%, depending on the existing regular tariff rate associated with a product)
- India (25%, with potential for an increase to 50%)
- Japan (15%)
- Malaysia (19%)
- South Korea (15%)
- Switzerland (39%)
- Taiwan (20%)
- Thailand (19%)
I noticed China was left out.
That’s because it’s subject to separate tariff rates (as are Mexico and Canada).
In China’s case: As “the largest exporter of frames, lenses, and eyewear accessories” to the U.S., the country is currently subject to a 10% reciprocal tariff rate.
- However: Ongoing negotiations with the U.S. are expected to determine a separate tariff adjustment by Aug. 12.
And the rates for Canada and Mexico?
Those remain tariff-free (for most goods) under the U.S.-Mexico-Canada Free Trade Agreement (USMCA). Read up on this deal here.
But for goods not covered under this agreement, the International Emergency Economic Powers Act (IEEPA) has set tariffs for:
- Canada: 35% (effective as of Aug. 1)
- Mexico: 25% (currently negotiated as a 90-day extension)
Also keep in mind: A de minimis shipment process that allowed for duty-free imports on shipments $800 or less is expected to end on Aug. 29.
Duly noted. So how will this impact the optical industry?
Updated tariffs translate to a higher cost for products. The Vision Council (TVC) reported on three key product categories that’ll feel the brunt of this, broken down by their respective manufacturing country of origin.
They are as follows:
- Sunglasses
- Plastic frames and mountings
- Non-glass lenses
Give me specifics.
We’ll take it by product, the country’s respective share of U.S. imports, and the new reciprocal tariff applied to them, as provided by TVC.
- Sunglasses
- China (89% share of U.S. imports): Pending separate country-specific tariff
- Italy (5% share of U.S. imports): 15% reciprocal tariff
- Taiwan (3% share of U.S. imports): 20 % reciprocal tariff
- Japan (1% share of U.S. imports): 15% reciprocal tariff
- Plastic frames and mountings
- China (72% share of U.S. imports): Pending separate country-specific tariff
- Italy (9% share of U.S. imports): 15% reciprocal tariff
- Vietnam (6% share of U.S. imports): 20% reciprocal tariff
- Taiwan (4% share of U.S. imports): 20% reciprocal tariff
- Japan (3% share of U.S. imports): 15% reciprocal tariff
- Non-glass lenses
- Mexico (26% share of U.S. imports): no reciprocal tariff (see two sections back for details)
- China (19% share of U.S. imports): Pending separate country-specific tariff
- Thailand (15% share of U.S. imports): 19% reciprocal tariff
- Indonesia (12% share of U.S. imports): 19% reciprocal tariff
- Laos (8% share of U.S. imports): 40% reciprocal tariff
Sounds like an uptick in optical product pricing may be coming.
Indeed it does. As TVC noted—particularly in the case of non-glass lenses for prescription eyewear—”new tariffs on lenses are likely to result in continued pricing pressure for eyewear retailers and consumers.”
And in regards to sunglasses—referred to as “one of the most concentrated product categories”—these updated tariffs have the potential to “significantly disrupt pricing and sourcing strategies.”
So what should industry and eyecare professionals keep in mind moving forward?
First and foremost: Stay informed on the latest developments in this ever-changing political landscape to better understand the exact impact these tariffs could have—including on patients and consumers.
To help with this, TVC is offering access to three resources:
- Real-time updates on tariff developments
- Industry resources and guidance (including archived webinars and country-specific tariff info)
Tariff Dashboard (exclusive to TVC members only)