Bausch + Lomb Corporation announced the launch of Opal, a digital e-commerce marketplace, to the U.S. market.
Let’s start with the basics.
Opal is designed as an all-in-one digital platform with the purpose of enabling faster and more convenient ordering of B+L’s contact lenses.
Why develop this?
The platform is intended to serve as a “complimentary offering” for eyecare professionals (ECPs) and their practices that can be accessed by patients.
Its features include:
- Order tracking and history
- Appointment reminders
- Automated prescription reminders
To note: Opal is accessible only to B+L participating practices and patients.
Explain the benefits.
The company noted that the digital platform intends to save staff time, free up resources, reduce the administrative burden that comes with ordering products for patients, and simplify administrative tasks like:
- Order processing
- Inventory management
- Cost comparisons
And what products can be ordered through this platform?
Opal’s customizable catalog includes the following contact lens brands:
As a bonus: The company reported plans to add a select number of the company’s over-the-counter (OTC) products to the platform within the next few months:
- LUMIFY redness reliever drops
- Blink eye drops
How does the ordering process work?
Patients may order products directly from their ECP (in-office or not) through Opal.
From there, deliveries are shipped directly to a patient’s home or their ECP’s practice—for free.
To note: Each purchase is also applied toward the company’s Horizon Rewards loyalty program, which gives points to patients that go toward a redeemable gift card from various merchandisers.
And where can I access this platform?
Contact the company (1-800-828-9030) or reach out to your local B+L sales representative for details on how to add this to your practice’s offerings.