NovaBay Pharmaceuticals, Inc. announced a partnership with Eyeganics to sell its over-the-counter (OTC) Organic Tears (0.2% organic glycerin) via its website and physician-dispensed channel.
Tell me about this product.
Organic Tears is currently the only USDA-certified lubricant eye drop that is 100% organic (patent-pending), chemical-free, and preservative-free. Its formula consists of three ingredients: organic glycerin, sodium chloride, and water.
What else?
The eye drops feature a novel technology that allows for preservative-free formulations in a multidose system to be dispensed with microbiological safety.
How is it packaged?
Each 10 mL multi-use bottle contains over 250 drops—compared to typical single-use vials.
What is the cost per bottle?
Available via the Avenova channel, one bottle costs $29.
One last thing .. didn’t NovaBay just launch a new product of their own?
Indeed! Early this month, the company released its OTC Avenova Eye Health Support System oral supplement for calming dry eye symptoms and providing eye health support.
See here for the details.