Health-tech company Rain Eyecare is debuting FeelRain.com, a new direct-to-consumer telehealth platform dedicated to dry eye treatment for patients across the United States.
Let’s start with a look at this company.
Based in Las Vegas, Nevada, Rain Eyecare was founded by its medical director, Ann Lachlan, MD.
- Its purpose: To offer “a streamlined path to prescription-strength dry eye relief” via its new flagship platform and supporting products.
And if you’re wondering why this name sounds familiar: You may be thinking of Rain Eye Drops LLC, seller of over-the-counter (OTC) eyecare products such as:
- Rain renewal eye drops
- RainDrop Dispenser Aid, a patent-pending device introduced last year
Important distinction to remember: While these operate as two separate companies, Rain Eyecare licenses the Rain brand name from Rain Eye Drops (as well as sells its products … but more on that later).
Noted. So, tell me about the new platform.
Designed for consumer use, Rain Eyecare incorporates a guided online assessment with a national network of license provider-enabled products and pharmacy fulfillment services.
The intent: To offer personalized dry eye relief to patients by “bridging the gap between clinical ophthalmology and direct-to-consumer convenience.”
Explain how this works.
Here’s a step-by-step look at the process:
- Online assessment: Consumers first complete a guided questionnaire on their symptoms and medical history.
- Provider review: A licensed provider will then review the patient case via an asynchronous or live virtual visit (depending on a state’s regulation) to determine the appropriate treatment.
- Pharmacy fulfillment: Once this treatment is approved (and if a prescription is needed), it will automatically be sent to a partner pharmacy and shipped directly to the customer.
- To note: A customer can choose to subscribe to the treatment for ongoing delivery and dry eye relief management.
So what do we know about these licensed providers?
The providers are available to Rain Eyecare via a partnership with TelegraMD, a comprehensive, white-label telemedicine platform encompassing a nationwide network of board-certified physicians licensed across all 50 states.
Important: TelegraMD partners with digital health brands (such as Rain Eyecare) to connect patients with these providers.
And the pharmacy involved in these prescription fulfillments?
That would be The Pharmacy Hub, a licensed national pharmacy that handles all prescription fulfillments and shipments to customers across the country.
Importantly: It works predominantly with telehealth platforms.
Talk about the products available through this platform.
Rain Eyecare is described as “tackling the high cost of chronic eyecare” by offering a U.S.-manufactured generic of the FDA-approved Restasis (cyclosporine ophthalmic emulsion, 0.05%; Allergan, an AbbVie company) at “a fraction of the cost.”
Specifically: $199 for a 60-day supply (120 vials), equating to an estimated $99 per month.
- See here for the average retail cost of a 30-day (monthly) supply for Restasis without insurance (spoiler: it surpasses $700).
And what other products are available?
Did we mention the Rain brand of dry eye-focused, preservative-free (PF)-based products?
This all sounds intriguing … but I have more questions.
Understandably so. For all inquiries into how the platform works, reach out to the company.
And for customers interested in taking the first step with this telehealth option: Click here to get started on the online assessment.