Eyecare diagnostics developer Virtual Field is debuting a new name and website as part of a rebrand unveiled at Vision Expo in Orlando, Florida, this week.
The new name: Carrot.
How exciting! Let’s begin with a look at the (now former) Virtual Field.
How it began: The company launched the first-ever virtual visual field (VF) platform in 2018 as a tabletop perimeter alternative.
Since then: It’s expanded its offerings to a fully integrated suite of 18 VF and function tests spanning five Current Procedural Terminology (CPT) codes to over 2.4K eyecare providers (ECPs).
- How: These tests are delivered to patients via head-mounted, virtual reality (VR)-based perimeter devices as part of a broader visual diagnostic platform (more on this later).
Let’s talk rebranding.
While the company is debuting a new name (and that aforementioned new website), the core of its platform will remain the same—including its technology, team, and pricing customers rely on.
As co-founder Carl Block, vice president of Engineering, noted: “Virtual Field proved that visual diagnostics could be more accessible and easier to use.”
- And with this new name: “We’re building on that foundation to automate much of the diagnostic workflow, helping practices save time, increase testing capacity, and deliver better diagnostic insights for their patients,” he stated.
Where can I learn more about the shift?
Click here for the company’s reasoning behind the move. And watch the video below:
So what do we know about this platform?
The “end-to-end” visual diagnostics platform offers not just those 18 aforementioned tests—including perimetry, ocular motility, pupillometry, kinetic field testing, and integrated color vision—but also combines:
- Data dashboards and insights
- Automated testing and workflow tools
- Clinical report, trends, and performance metrics
- Portable diagnostic hardware (those VR headsets)
On the integration front: The platform is compatible with over 100 electronic medical record (EMR) and electronic health record (EHR) systems— “from streamlined reporting to full 360° data sync with DICOM 360° Sync.”
- See here for more on this.
And about those VR headsets …
Check out this rundown on the portable perimeter devices.
Now, how does this platform stack up against other VF testing?
The company noted that its clinically validated testing is benchmarked against the Swedish interactive threshold algorithm (SITA) by “delivering accurate, repeatable results that support confident diagnosis and a seamless transition to modern visual diagnostics.”
To note: SITA is a widely used method for assessing VF via the Humphrey Field Analyzer.
- See here for favorable clinical findings comparing virtual VF testing to the traditional Humphrey VF testing (and check out other clinical evidence supporting its use).
Nice! So what’s next for Carrot?
This week: Carrot is celebrating its rebrand at Vision Expo (booth #2508), March 11-14, and featuring live demonstrations of its VF testing platform.
For those not attending Vision Expo: ECPs can reach out to the company directly to request a demo of the platform—or try a 30-day free trial.
Editor’s note: This article was updated on March 12, 2026.