Digital media and education platform Eyes On Eyecare (EOE) announced a major addition to its executive leadership: Rachel Krug as vice president of Sales.
Isn’t EOE your parent company?
Indeed it is. And in case you're not too familiar with it, here’s a quick rundown:
EOE is known as the leading digital-only media and education platform for eyecare professionals (ECPs), delivering data-driven content and digital experiences to +60K optometrists (ODs) and ophthalmologists (MDs) across the globe.
What makes it unique: The all-in-one digital platform brings together industry news, virtual events, CE/CME, courses, clinical content, market research, and talent acquisition
Alrighty, now on to the new VP.
Krug joins EOE as an experienced, strategic leader with a track record that includes scaling post-product-market fit companies by “aligning people, process, technology, and data to drive repeatable, capital-efficient growth.”
Let’s talk about that track record.
You may remember Krug for her most recent position as CEO of Virtual Field, a software-as-a-service (SaaS) company providing ECPs with diagnostic products for visual field testing via head-mounted, virtual reality-based perimeter devices.
- See here for our recent coverage on the company.
Prior to that, she served as chief revenue officer (CRO) at Bulletin, a two-sided wholesale and retail marketplace—growing its gross merchandise value (GMV) by nearly 400% and its customer base by 275%.
- See here for more details on her background.
So! Why join EOE?
EOE is currently undergoing a “phase of strategic growth,” the company reported.
Krug described the digital platform as a “true data-backed ecosystem” uniting physicians and industry partners around “education that matters.”
- “This community is deeply engaged, forward-thinking, and ready to shape the next era of eyecare,” she stated. “I’m thrilled to help industry-leading companies achieve prominence and engagement with our exceptional audience.”
And what will her new role entail?
Under Krug’s leadership, the plan is for EOE to “focus on data-informed creative campaigns, NPI targeting, and industry partnerships that drive both clinical impact and measurable engagement.”
“Her background in building eyecare and media brands adds new momentum to an already transformative platform,” the company added.
Go on …
“Rachel brings a fresh perspective and creative energy that aligns perfectly with our mission,” stated EOE CEO Matt Geller. “As our client partnerships continue to expand, we’re in the best position yet to help eyecare companies connect with the right clinicians and drive impact through data-driven strategy and storytelling.”