AOAExcel, a subsidiary of the American Optometric Association (AOA), announced its second endorsement of a practice management platform for eyecare practices: VisionHQ.
Let’s begin with AOAExcel.
The AOA subsidiary offers optometrist (OD) members exclusive resources and services to support clinical practice advancements—with benefits covering services such as:
- Career center access
- Insurance assistance
- Job posting openings
See here for the full list.
And VisionHQ?
This is a vision membership software platform designed exclusively for optometric clinical practices.
Its purpose: To assist these optometric practices with offering in-house membership and subscription plans to their patients in lieu of traditional vision insurance—eliminating the administrative demands staff are often tasked with.
- Click here to watch a demo video of how this works.
And fun fact: The platform is built by the same creators of DentalHQ, which offers dental membership plans.
Back up a moment and explain vision membership plans.
These are designed as affordable, subscription-based alternatives to vision insurance.
With these plans: Patients are able to directly pay their optometric practices a monthly or annual fee in return for access to routine eye exams, eyewear, and specialty care.
Circling back to VisionHQ … which patients are these plans targeted for?
The platform markets itself as offering customizable plans “for every patient” and their financial or clinical needs, including for:
- Uninsured patients: affordable access without insurance hassle
- Families: bundled exams, eyewear discounts, easy monthly payments
- Specialty eye care patients: dry eye and myopia management (to name a few)
Get a closer look at these plans.
What about patients who already have insurance?
These plans work for them too—but as “add-ons” to “fill the gaps for non-covered services,” VisionHQ noted.
And how does this help practices, exactly?
With VisionHQ, optometric practices can launch plans customized to their specific patient base while also streamlining (automating):
- Billing
- Renewals
- Patient compliance
- Benefit tracking
- Staff training
Go on …
The platform also offers personalized support to practices at each stage—from step-by-step onboarding and plan design to regular check-ins and best practices for optimal patient communication.
- “Instead of manually tracking spreadsheets or chasing expired plans, your team can focus on care while the platform handles the admin work,” VisionHQ stated.
See here for its positive impact on practices’ revenue.
And click here for a rundown on the wide-ranging benefits for practices (including standing out in artificial intelligence-generated searches).
Sounds pretty impressive … so the AOAExcel’s endorsement makes sense.
Right?
“AOAExcel endorsed VisionHQ because they provide the tools, structure, and support necessary to help make the implementation of these plans easy and sustainable for the long term,” stated Sam Pierce, OD, AOA past president and chairman of the Board for AOAExcel.
And this isn’t the first in the industry, right?
That’s correct. In fact, VisionHQ has also received endorsements from:
As for AOAExcel’s first endorsement—click here to learn about Barti Software.
So! How do I get in touch about plans and pricing for my practice?
Schedule a demo with the VisionHQ team.