What’s the problem?
In the U.S. alone, 38 million adults are estimated to suffer from dry eye disease. Yet many go undiagnosed. Additionally, there is very little awareness of the disease, the realities of its impact on patient lives and the ongoing management needed to battle this chronic condition.
What is Viatris doing to help?
To bridge the patient educational gap and help deepen conversations between people living with dry eye disease and their eye care professionals, the Viatris Eye Care Division developed and launched the More Real. More Substance. channel on YouTube.
What is the goal?
Dry eye disease is a leading reason for visits to eye care professionals in the U.S., yet patients, dry eye advocates and eye care professionals interviewed by Viatris’s Eye Care Division say there continues to be a disconnect between eye health beliefs and behaviors that are impacting people’s lives and health outcomes. More Real. More Substance. is designed to promote patient awareness of the disease and to break through barriers that may delay diagnosis and treatment. The hope is that this channel can potentially strengthen communication between patients and their eye care professionals and lead to improved outcomes.
What will the eye care professional learn from this patient-oriented platform?
Short and poignant videos on the channel dive into the uncomfortable realities of dry eye disease by presenting the perspectives of both patients and eye care key opinion leaders across the U.S. It explores topics ranging from patient experiences to barriers that lead to lack of treatment compliance. As a result, eye care professionals gain new patient perspectives to consider and reflect upon as they assess their approaches.
The channel also provides insights from seasoned eye care professionals on the dynamic and challenging dry eye landscape in addition to easy-to-understand, patient-facing explanations of dry eye science and fast facts about the condition and treatment. These insights are aimed at paving the way for a more positive dry eye journey for both parties.
How can a YouTube channel for my patients benefit me?
Presented through the authentic lens of real patients with dry eye disease, More Real. More Substance. offers heartfelt insights into the challenges faced by dry eye disease patients that can help eye care professionals identify areas of improvement in communication with patients and offers additional insight from key opinion leaders on dry eye science. By sharing these authentic perspectives and educational resources, the channel strives to deepen conversations between people living with dry eye disease and their eye care professionals.
How can I leverage this channel?
While initially intended to guide patients on their dry eye journey by providing practical and tailored advice, the channel may be beneficial to eye care professionals who treat them. For doctors, the channel offers a shareable educational tool to complement their medical guidance. With contributions from eye care professionals nationwide, More Real. More Substance. reinforces accurate and practical guidance, such as how to navigate dry eye challenges and make the most efficient use of chair time during appointments.
(NON-2023-10341 11/23)