Bausch + Lomb Corporation announced the U.S. launch of three new LUMIFY EYE ILLUMINATIONS, hypoallergenic specialty eye care products for application to the sensitive areas around the eyes.
Doesn’t B+L already have a LUMIFY product?
Indeed it does.
The company’s LUMIFY redness reliever eye drops are the first and only over-the-counter eye drops formulated with brimonidine tartrate (0.025%) solution to treat ocular redness.
Gotcha. Now what about these new products?
- LUMIFY EYE ILLUMINATIONS 3-in-1 Micellar Cleansing Water and Eye Makeup Remover
- Lash extension-friendly, no-rinse micellar formula containing hyaluronic acid, niacinamide, and Vitamin C
- Solution removes waterproof makeup without harsh rubbing and is pH-balanced to be non-irritating.
- LUMIFY EYE ILLUMINATIONS Nourishing Lash & Brow Serum
- Formulated with peptides, panthenol (Vitamin B5), biotin (Vitamin B7), Vitamins E & C, hyaluronic acid, and botanicals
- Two-in-one serum softens and conditions lashes and brows overnight
- LUMIFY EYE ILLUMINATIONS Hydra-Gel Brightening Eye Cream
- A brightening and smoothing complex including caffeine, niacinamide, Vitamins E & C, and hyaluronic acid
What makes them unique?
Each of the products is formulated with nutrient-rich ingredients such as hyaluronic acid, Vitamin E & C, and Eyebright botanical extract (Euphrasia officinalis), and contain none of the following:
- Fragrance
- Alcohol
- Sulfates
- Mineral oil
- Prostaglandins
- Polyethylene glycol (PEG)
- Parabens
- Phthalates
- Polyhexamethylene biguanide (PHMB)
Any clinical data on it?
Per B+L the products’ safety and performance underwent 12 weeks of clinical testing with over 15,000 applications via cutaneous and ophthalmic testing metrics.
The following was noted:
- LUMIFY EYE ILLUMINATIONS 3-in-1 Micellar Cleansing Water and Eye Makeup Remover
- 75% of patients noted healthier and rejuvenated skin with an improved texture.
- LUMIFY EYE ILLUMINATIONS Nourishing Lash & Brow Serum
- Nearly 80% of patients showed improvement in lash volume at 12 weeks
- 91% demonstrated improvement in brow thickness
- LUMIFY EYE ILLUMINATIONS Hydra-Gel Brightening Eye Cream
- By week 12, an estimated 70% of patients noticed a reduction in fine lines and winkles
So where can I find them?
According to B+L, the LUMIFY EYE ILLUMINATIONS products are available online at all major national food, drugstore, and mass retailers.
And lastly … didn’t B+L just announce another product launch?
Good memory!
Earlier this month, the company announced the U.S. launch of MIEBO (perfluorohexyloctane ophthalmic solution), the first and only DED treatment approved to directly target tear evaporation.
Read our coverage here.