During Healthy Vision Month in May, Glaukos, an ophthalmic medical technology and pharmaceutical company, launched an educational campaign called “The Rub” to raise awareness of keratoconus (KC) and its link to chronic eye rubbing.
Talk about the campaign.
As keratoconus is often underdiagnosed, The Rub campaign features a website that highlights a quick “Is it KC?” quiz with questions regarding:
- Blurry vision
- Issues seeing clearly with contact lenses and glasses
- Difficulty with night vision
- Frequent vision changes
The website also outlines signs and symptoms of keratoconus that patients may experience, multimedia educational resources for patients, a tool for connecting with local eye care practitioners (ECP) and advocacy groups, as well as a page dedicated to the value of early detection.
Tell me more.
With social media pages across Instagram, Facebook, YouTube, and TikTok, this campaign aims to disseminate educational resources to young adults ages 14 to 35.
By targeting this age group, The Rub hopes to incentivize patients to catch the symptoms early and motivate them to see an ECP before the KC potentially progresses.
Why does this sound familiar?
Similarly, in May, Tarsus Pharmaceuticals announced the release of a “Don’t freak out. Get checked out!” educational campaign to spread awareness of the signs and symptoms of Demodex blepharitis.