Bruder Healthcare, part of Hilco Vision, finalized an exclusive licensing agreement with Dry Eye Drink LLC, the manufacturer of doctor-formulated drink mixes designed to provide relief for those suffering from symptoms of dry eye disease (DED).
What’s in the drink?
The drink mixes anti-inflammatory, anti-oxidative, and anti-bacterial ingredients with an electrolyte hydration formula. It also includes green tea extract, turmeric, taurine, and docosahexaenoic acid (DHA)/omega 3.. The full nutrition label can be found on the product page here.
Daytime and nighttime formulas are available.
How does it help DED?
The formula looks to target ocular inflammation, tear health, and meibum oil gland production.
What does this mean for Bruder Healthcare?
This agreement broadens the Bruder Healthcare umbrella of available DED products, including its Moist Heat Eye Compresses, Hygienic Eyelid Sheets, Hygienic Eyelid Cleansing Wipes, and the Hygienic Eyelid Solution Spray.
What’s the bottom line?
Brent Jones, Hilco Vision’s Global Head of Dry Eye, noted that Dry Eye Drink will bea valuable asset to the Bruder portfolio, and “provides additional treatment options for eyecare professionals when working with patients.”