Daily eyelid and lash hygiene remains a huge unmet need as the rates of digital eye strain, dry eye disease and other ocular surface issues continue to proliferate.
myze, the only digital health platform focused exclusively on elevating and accelerating the importance of DAILY eye health, today announced the launch of their first branded product, The Daily Lid Wipe™.
The Daily Lid Wipe™ is a modern lid wipe formulated with the input of world renowned dry eye experts Laura M. Periman, MD, and Cecelia Koetting, OD, FAAO, DipABO, preservative-free, The Daily Lid Wipe contains premium quality tea tree oil and hyaluronic acid as well as other antibacterial and antimicrobial ingredients like euphrasia, chamomile and rhamnose that makes the wipe uniquely soft and gentle, yet highly effective in removing debris leaving the eye area feeling cleansed and refreshed.
“We have a very simple, yet audacious mission at myze, to make eye care part of everyone’s daily self care routine,” says Scott Tannenbaum, CEO and founder of myze. “After speaking to our customers for the last several years, it became quite apparent that there is a huge unmet need to educate on the importance of lid hygiene and provide customers access to a product that is unique and modern. The Daily Lid Wipe™ , meets this need.”
According to Dr. Benjamin Chudner, chief medical officer of AEG Vision “there is a real unmet need to ensure that patients understand the importance of overall daily eye care, including eyelid and lash hygiene and its impact on ocular surface disease. We are partnering with myze, and their new product launch, The Daily Lid Wipe, to ensure that our patients are getting the best possible products for their daily lid hygiene needs.
The Daily Lid Wipe is available for sale at www.helpmyze.com and will soon be a core offering within AEG Vision’s ocular surface disease protocols.
The Importance of Lid Hygiene
With the proliferation of eye strain, blepharitis, demodex and dry eye disease, the importance of lid hygiene has become increasingly important. Millions of Americans experience eye discomfort due to screen exposure, allergies, and pollution. Regular eyelid and lash hygiene is essential to remove debris, oils, and allergens that can accumulate, leading to irritation or dry eye symptoms. A consistent eyelid hygiene routine, inclusive of a best-in-class eyelid hygiene wipe, is crucial for maintaining optimal eye comfort and wellness.
About myze
myze is the only digital health platform focused exclusively on elevating and accelerating the importance of DAILY eye health. Like brushing your teeth or moisturizing your skin, myze’s mission is to make eye care part of everyone’s daily self-care routine. myze is doing this by providing easy and affordable access to daily eye care products and routines curated by the world’s foremost experts in dry eye and ocular surface disease. Since its launch in 2022, myze has brought hundreds of doctors into its platform, providing daily eye care management to tens of thousands of patients. To find out more about myze, daily eye care routines, or how to sign on as a provider, visit www.helpmyze.com.