myze the trailblazing brand revolutionizing the delivery of daily eye care, proudly announces the appointment of Dr. Cecelia Koetting, OD, FAAO, DipABO, as its new chief product advisor.
This strategic partnership underscores myze’s commitment to innovation and market leadership in daily eyelid hygiene solutions.
Dr. Koetting brings over a decade of clinical and academic experience to myze. She currently serves as an assistant professor in the Department of Ophthalmology at the University of Colorado School of Medicine, where her primary focus is on anterior segment and ocular surface disease, neuro-optometry, and peri-operative care.
A third-generation optometrist, Dr. Koetting has been recognized for her contributions to the field, including being named Young Optometrist of the Year by the state of Virginia in 2019.
She is a felow of the American Academy of Optometry, a diplomate of the American Board of Optometry, and an active member of the American Optometric Association, a member of The Intrepid Society and a highly sought after speaker and KOL.
In her new role at myze, Dr. Koetting wil oversee the development and procurement of al products delivered through the myze platform.
She wil also be responsible for innovation and overal product experience through the platform itself, ensuring that myze continues to offer the highest quality scientifically-backed solutions that doctors and customers can confidently trust.
“We are thriled to have Dr. Koetting officialy join our team,” said Scott Tannenbaum, CEO and founder of myze. “Her deep industry knowledge, combined with a proven track record in ocular surface disease and product innovation, wil be instrumental in accelerating myze’s growth and innovation strategy. We’re confident this addition wil significantly enhance our ability to deliver even greater value to our customers and further establish myze as the leader in daily eyelid care.”
Dr. Koetting expressed her enthusiasm about joining myze stating, “I am honored to officially join myze at such a pivotal moment. myze’s innovative approach to daily eye care, commitment to quality, and dedication to customer wellness and happiness align perfectly with my professional passions. It was an honor collaborating with Dr. Laura Periman on the formulation of The Daily Lid Wipe and now I look forward to collaborating with the rest of the exceptional myze team to drive further innovation and amplify our positive impact on eye health.”