HOYA Vision Care, North America, unveiled its latest innovation: Super HiVision Meiryo EX4 anti-reflective treatment for lenses. This new treatment offers unrivaled scratch resistance, exceptional durability, long-term cleanability, and comprehensive UV protection.
At the heart of this evolution in lens technology is HOYA Vision Care's legacy of delivering high-quality, innovative coatings. For decades, HOYA has been backed by a team of visionaries and industry-leading technology.
Super HiVision Meiryo EX4’s superiority was proven via extensive testing conducted across five distinct categories to evaluate performance advantages over major competitors.
Factors such as visual clarity, durability, cleanability, scratch resistance, thermal resistance, and resistance to peeling were tested, and these stood out:
Extreme durability
Super HiVision Meiryo EX4 boasts 2.5x better scratch resistance compared to the leading competitor's best coating.1 This means your lenses will hold up even in the face of daily wear and tear, ensuring lasting visual clarity.
Easy cleaning
Cleaning your lenses has never been easier. Super HiVision Meiryo EX4 stays easy to clean a remarkable 10 times longer than the top competitor's best coating.3 For eye care professionals and their patients, this means long-term satisfaction over the life of the lenses.
Superior clarity
With 56% lower reflectance than the leading competitor's best coating2,4 Super HiVision Meiryo EX4 offers superior clarity. Reduced glare means improved vision, especially in challenging lighting conditions.
For ECPs wanting more information about the tests conducted, HOYA offers a comprehensive white paper titled "Exploring key features that work together to create the ultimate coating." This valuable resource can be found on HOYAVision.us and is also available upon request.
HOYA Territory Sales Managers are ready to provide assistance with product availability, staff training, as well as access to sales aids and patient-facing materials.
Super HiVision Meiryo EX4 will be eligible for EyeMed orders on October 31, 2023, and through VSP on November 15, 2023.
Visionary Alliance Offer
From October 1 through March 31, 2024, our Visionary Alliance members have the exclusive opportunity to earn additional rewards on their Super HiVision Meiryo EX4 orders.
References
HOYA data on file. Product assessment report – Hi-Vision Meiryo. 03/2023. Compared to several competitor coatings including major competitor’s best coatings. Passed 2.5kg SWSC test when most competitive lenses tested did not pass 1kg in the SWSC.
HOYA data on file. Product assessment report – Hi-Vision Meiryo. 03/2023. The reflection has been calculated based on the reflection values measured in the Luminous reflectance Rv evaluation.
HOYA data on file. Product assessment report – Hi-Vision Meiryo. 03/2023. Hi-Vision Meiryo (HVLL 2.0) maintains Hydrophobic performance more than 10X that of major competitor.
HOYA data on file. Product assessment report – Hi-Vision Meiryo. 03/2023. Hi-Vision Meiryo lasts longer than all major competitors. 56% lower reflectance than major competitor’s best coating resulting in exceptional clarity. Hi-Vision Meiryo maintains Hydrophobic performance up to 5X that of closest competitors.