Innovative educational content gives ophthalmologists an edge in mastering new technologies.
San Diego, California – April 12, 2023 – Eyes On Eyecare today announced a partnership with Preeya K. Gupta, MD, that will result in a robust, new ophthalmology content channel focused on bridging the gap between current knowledge and the latest innovations changing the industry.
Eyes On Eyecare has acquired the Interventional Mindset brand and assets from Dr. Gupta—a notable ophthalmologist and clinical medical director, associate professor of Ophthalmology, Cornea and Refractive Surgery, Duke University Eye Center.
In turn, Dr. Gupta will remain at the helm of Interventional Mindset and be influential in nurturing the channel through Eyes On Eyecare’s powerful infrastructure and strong reach.
“We’re very excited about partnering with Dr. Gupta in order to provide exclusive content to ophthalmologists serious about leveraging the latest discoveries in eyecare,” said Matt Geller, OD, CEO, and co-founder, Eyes On Eyecare. “She will play a key role in advancing Interventional Mindset while continuing her ‘tell it like it is’ approach that is accelerating the adoption of important innovations throughout ophthalmology.”
Interventional Mindset will offer 15-30-minute monthly episodes featuring Dr. Gupta and her colleagues as they shine a spotlight on technologies revolutionizing ophthalmology in cataract, refractive, glaucoma, and anterior segment clinical categories. Each episode will be supported by written commentary and additional evergreen resources. Starting April 12, 2023, new episodes can be found at Interventional Mindset.
“It’s natural for doctors to be apprehensive about investing in and executing new technology.,” said Dr. Gupta, “My goal in founding Interventional Mindset was to close the gap between current practice patterns and new interventions making a difference for today’s patients. Paired with Eyes On Eyecare’s extensive network and robust platform, I’m excited to be able to reach even more doctors and help them become early adopters of technology, enabling them to practice at the top of their licenses.”
For organizations interested in supporting Interventional Mindset with sponsorship opportunities, contact Cheryl Brown at cheryl@eyesoneyecare.com.
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About Eyes On Eyecare
Based in San Diego, California, Eyes On Eyecare is the #1 provider of clinical and career education for emerging optometrists and ophthalmologists through its all-in-one digital content platform, which delivers premier editorial content, professional resources, continuing education and events. Eyes On Eyecare will celebrate its 10th anniversary in 2023 with more than 75 years of clinical experience supported by ophthalmic key opinion leaders.
Contact Information
Brett Kestenbaum
COO, Eyes On Eyecare
(858) 780-4455