Published in Products

Bruder Healthcare adds air-activated, Eyedration moist heat eye mask to dry eye portfolio

Bruder Healthcare, a Hilco Vision Company today announces the addition of a convenient, on the go single use moist heat eye mask, Eyedration by Bruder, for those suffering for dry, tired eyes.

The mask, which begins heating once opened and exposed to the air, generates therapeutic moist heat to help maintain tear production.

An estimated 50 million1 U.S. adults suffer from the symptoms of dry eye disease. Eyedration joins the Bruder Healthcare family of products designed to treat dry eye, including the microwave activated Bruder Moist Heat Compress, hygienic lid wipes, HOCl solution spray, and the popular new hyper-hydration drink mix, The Dry Eye Drink by Bruder.

“Eyedration provides doctors with a one-time use product for patients who have added manual expression and debridement of the eyelids to their practice menu,” said Joshua Davidson, OD, FAAO, FSLS, founder of The Dry Eye Drink LLC.

Dr. Davidson often performs these services in the office, and has been using the Eyedration mask prior, to warm the lids and prepare them for more successful expression of oils.

Clogged glands in the eyelids are a common ailment, due to people’s decreased blink rate, a common problem in the United States and abroad, brought on by the extended use of digital screens, medications, dehydration, eye surgeries, contact lens wear, aging, menopause, and other health-related issues.

“As a complement to our respected Bruder moist heat eye compress, the Eyedration mask provides a convenient way to maintain your eye health regimen when traveling, or where a microwave is not available,” said Brent Jones, Global Head of Dry Eye for Hilco Vision and General Manager at Bruder Healthcare.

Eyedration by Bruder is sold in a convenient 10-mask pouch. Ordering is open now for eye care professionals at Bruder.com/pro, with delivery in November 2023. Patient ordering will be available by December 2023 at Bruder.com.

Reference
1 https://dryeyedirectory.com/dry-eye-statistics/ | https://www.optometrists.org/general-practice-optometry/guide-to-eye-conditions/dry-eye/holistic-dry-eye-treatments-8-faqs/