Blinkjoy may be new to the dry eye scene, but it’s already making waves with a consistent stream of innovative products solving real patient challenges.
After selling over 10,000 units of its specialty sleep mask for dry eye and lagophthalmos since launching in 2023, Blinkjoy is expanding its product line with the launch of an innovative cordless heat mask that leverages graphene thin-film heating technology.
Targeted heat therapy has been shown to liquefy blocked meibum oil in the meibomian glands, promoting a healthier tear film and reducing evaporative dry eye symptoms.
Unlike existing products currently on the market, the Blinkjoy Rechargeable Heat Mask was designed to provide patients more control, comfort, and customization with features such as multi-zone temperature control, plush athleisure fabric, adjustable eye pieces that fit varying face shapes, and a cordless, rechargeable battery that lasts for four to five treatments.
Blinkjoy has a unique origin story. The company was founded by serial entrepreneur and ex-Meta product growth lead, Justin Mendelson, whose 15+ year struggle with chronic dry eye led him to start developing products to help alleviate his own symptoms.
His deep empathy for dry eye sufferers fuels Blinkjoy’s approach to both product innovation and customer experience.
“Our approach has been different from the start,” said Mendelson. “I’ve been part of the dry eye patient community for years and have personally spoken to hundreds of patients worldwide about their unique challenges. At Blinkjoy, the patient’s needs come first in everything we do—from how we design our products to how we handle customer support. We’ve created such innovative products because we use them ourselves every single day.”
This patient-first approach has resonated not only with customers but also with optometrists worldwide.
“We consistently have optometrists coming to us asking about our products because their patients love Blinkjoy so much, they bring them into the clinic,” Mendelson added. “We’ve had optometrists from Chile to the United Arab Emirates reach out, wanting to stock our products—because we’re solving real, frustrating challenges that have been ignored for too long.”
With screen fatigue, environmental dryness, and chronic eye discomfort on the rise, Blinkjoy’s Rechargeable Heat Mask offers a patient-driven product solution that solves a major need in a new way.
The Blinkjoy Rechargeable Heat Mask is now available for purchase at helloblinkjoy.com.
About Blinkjoy
Blinkjoy is on a mission to create the world's best therapeutic eye care products. By collaborating with top eye care experts and prioritizing real patient needs, Blinkjoy designs products that deliver effective, long-term relief for challenging conditions such as dry eye, blepharitis, and styes.
Founded by a serial entrepreneur and longtime dry eye sufferer, Blinkjoy was born from a deep understanding of the daily challenges faced by those with chronic eye conditions. Since launching, the company has rapidly expanded its portfolio to include a range of cutting-edge dry eye therapeutics and lid hygiene solutions, earning the trust of patients and eye care professionals worldwide.