Published in Products

Essilor announces breakthrough progressive lens innovation: Varilux XR series

In a first, EssilorLuxottica’s scientists have harnessed the power of artificial intelligence and combined it with their unmatched understanding of consumer lifestyles to create the best overall progressive lens:1 Varilux XR series.

In today’s modern lifestyles, our eyes are moving 100,000 times a day to process all the visual information we are exposed to. Moreover, researchers from EssilorLuxottica studied over 6,500 consumers to enrich their understanding of presbyopes’ lifestyles and visual challenges.

The Group has gathered over one million data points to develop a breakthrough behavioral modeling system that predicts how presbyope individuals will look at objects around them.

"The power of artificial intelligence lies in the quantity, quality and variety of data and the way they’re analyzed. The insights we established from data collected from customer orders, real life wearer tests, in store measurements and physiological models are exclusive to EssilorLuxottica. Thanks to the digital twinning technology, we can now establish a visual behavior profile for every single prescription and provide the first eye-responsive lens that respects the natural behavior of the eye," commented Norbert Gorny, co-chief operating officer at EssilorLuxottica.

Varilux XR series wearers benefit from instant sharpness, even in motion, with up 49% more vision volume2 compared to Varilux X series. In independent third-party tests, 87% of consumers, mostly wearing premium progressive lens, preferred Varilux XR series to their previous lenses, after trying them, with no change in their prescription.3  And 95% of wearers adapted to their new lenses on the first day.

References
1. Based on Essilor R&D simulations – 2022 – calculation based on lenses measurements weighted by the level of importance of each criteria for progressive lenses declared by users (Quantitative Consumer study - Ipsos - Q1 2022 - BR/FR/IT/UK/US - n=4000 progressive lens wearers) - Simulations done on most relevant competitive brands : brands with good level of awareness among consumers (Consumer Lens Brand Tracking - Ipsos - Q3 2022 - BR/CA/CN/FR/IN/IT/UK - n=8000) & offering premium progressive lenses
2. Internal R&D simulations – 2022 – vs Varilux X series and vs average performance of competitors most-known lens brands (Consumer Lens Brand Tracking – 3rd independent party - 2022 -BR/CA/CN/FR/ IN/ IT/UK/US (n=8000)). Volume of vision considers sharpness and fluidity of vision.
3. No change of prescription Varilux XR series – in-life consumer study - Eurosyn – 2022 – France (n=73 progressive lens wearers)